Atlanta's Juneteenth Parade

Atlanta's Juneteenth Parade

Atlanta’s Juneteenth Parade

Young girls dancing with pompoms at the Juneteenth parade

About The Project

A series of promotion and parade posters, for Alanta's 10th annual Juneteenth Parade and Music Festival. The promotional posters were used for print street promotion around the city along with on social media. Each parade poster celebrates a different women that has played an important role in supporting equal rights and education for African Americans in the United States. This project was completed with the help of copywriter-free imagery, Adobe Illustrator and Photoshop these posters.

Inspirational graphics with bold colors, illustrations and nyc street style

Inspiration

Juneteenth is an event that celebrates the freedom of Black Americans, so there is pain but also joy, respect and honor within the day to consider. We wanted to keep a positive Inspired by NYC street culture and 60’s psychedelic colors. We wanted to commemorate and honor; have movement, excitement, and pride of Black Americans.

Series of poster sketches exploring layouts

Exploration

After establishing the look we wanted to go for, I sketched and explored various concepts. All are impactful but invoke different moods but keep a vibrant, bold, and playful aspect to the parade posters.

Final Posters

Final Juneteenth poster of Claudia Jones

Journalist

Claudia Vera Jones was a Trinidad and Tobago-born journalist and activist. She migrated to the US, where she became a Communist political activist, feminist and black nationalist, adopting the name Jones as "self-protective disinformation".

Final Juneteenth poster of Angela Davis

Activist

Angela Davis was a member of the Black Panthers and an all-Black branch of the Communist Party. She became a professor at UCLA, and spent time traveling and lecturing, Davis returned to the classroom as a professor and authored several books.

Final Juneteenth poster of Audre Lorde

Writer

A self-described “black, lesbian, mother, warrior, poet,” Audre Lorde dedicated both her life and her creative talent to confronting and addressing injustices of racism, sexism, classism , and homophobia. Lorde was born in New York City to West Indian immigrant parents.

Parade Participant

“THOSE ARE SOME STRONG BLACK WOMEN. Thank you for honoring their legacy.”

Parade Participant

“I’m about to cry! Angela Davis was my cousin, Can I take a picture?”

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